Thursday, October 13, 2022

Write Your Press Release To Appeal To Your Audience











About:

I have a Bachelor of Arts degree in English Literature with Media Writing. Additionally, I have over 7 years of experience in international PR and communications roles where copywriting has been my main duty. I have created press releases for product launches, company openings, staff announcements, crisis PR, event announcements, partnership announcements and more. 

 

I will focus on:

-your target media's typical key words

-correct spelling (in American English of British English depending on your brand voice)

-correct grammar

-ideal sentence structure

-brand Tone of Voice rules

-call to action clarity



Please bear in mind:

- Most press releases have a maximum of around 400 words, excluding your boilerplate however, it may be longer if you have more than one piece of news to convey



If you do not have established writing style guidelines then this will be discussed before any copy is created.

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