About:
Press releases as part of an overall media strategy are essential to generate awareness of your company, brand or cause. They enhance word-of-mouth marketing and create buzz (which is more effective than traditional marketing).
I am a former journalist and experienced PR professional who has secured coverage for clients in major media outlets including NBC, FOX, USA Today, The Washington Post, Associated Press and many more. I know how to develop a winning narrative that captures the attention of reporters, editors and bloggers, and how to target the right audience and demographics for maximum pickup.
This gig includes:
- A well-written, strategic news release
- A catchy headline and sub-head to entice readers
- A company "about us" section with social links
- Suggestions for outlets to target
- A list of pitch angles to supplement your release
- Suggested social media posts to highlight the release on your channels
- Advice on a PR strategy moving forward
If you need help with pitching or blog writing, I have additional gigs that we can discuss for your company or cause.
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